Shailee Parekh is a budding entrepreneur with a considerable experience in hotel industry.Earlier, she has worked in Australia for 7 years in the same domain and wanted to bring the best of handmade soaps to people in India.
ME by Moksha Essentials
Branding and Packaging
Market research showed that organic products for the younger age group (18-35) is no more a choice but a priority. We wanted to define a unique selling proposition for this new entrant in the growing organic product market.
Packaging plays an integral role in generating curiosity for your product among the customers. We wanted to take a creative route that resonates with our target audience and nothing works better than quirk and Bollywood!
The first look was revealed at Urban Flea Ahmedabad and the audience couldn’t resist taking ME home!
Unboxing a property on radio!
Unconventional property launch