Unboxing a property on radio!

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Mr. Saket Agrawal drives all the construction projects at Swati Procon. His intense passion, enthusiasm and Mr. Ashok Agrawal's astute wisdom make Swati what we are today: the creator of Ahmedabad's tomorrow.

Client

Swati Procon

Deliverables

Marketing & Consultation
Outdoor Advertising
Influencer Outreach

THE CHALLENGE

Real estate market is one of the most cluttered market for advertising. We want to break out of the clutter and do something that was never done before.

THE APPROACH

For the first time in the history of real estate and radio, we unboxed the luxurious apartments of Swati Crimson on radio.

THE STRATEGY

We first launched teasers about the campaign on radio and outdoor about unboxing the luxury on radio followed by the campaign reveal.

Top influencers of Ahmedabad - RJ Kunal and RJ Dhvanit talked about the campaign too!

THE VERDICT

The campaign led to 15x growth in walk-ins and inquiries for the property.

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