Prafull Billore, an MBA dropout who became the second most famous Chai Wala of the world.
Brand Identity - MBA Chaiwala & MBA Chaiwala’s Academy
In store visuals
As far as chai goes, there is nothing proprietary, so developing a tea brand with a distinctive brand identity and positioning to stand out was crucial. It was important to create a brand which stays true to Prafull’s personality and does justice to his journey.
A marketing strategy that communicates not just the success story of the tea brand, but also its journey, which has inspired millions of young people in India.
A showcase of the brand MBA Chaiwala and Prafull’s journey. Almost 6000 unique visits on the website every day. Thousands of franchise inquiries every month.
Organic handmade soaps. Offbeat packaging
Distinct brand packaging