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Prafull Billore, an MBA dropout who became the second most famous Chai Wala of the world.
MBA Chaiwala
Brand Identity - MBA Chaiwala & MBA Chaiwala’s Academy
Website
Creative Visuals
In store visuals
Tea Packaging
As far as chai goes, there is nothing proprietary, so developing a tea brand with a distinctive brand identity and positioning to stand out was crucial. It was important to create a brand which stays true to Prafull’s personality and does justice to his journey.
A marketing strategy that communicates not just the success story of the tea brand, but also its journey, which has inspired millions of young people in India.
A showcase of the brand MBA Chaiwala and Prafull’s journey. Almost 6000 unique visits on the website every day. Thousands of franchise inquiries every month.