Introducing Baked by Nini's as a distinct lifestyle bakery.

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Ankit Gupta, a young entrepreneur is changing the face of how serving good food can be more exciting when it’s garnished with humor, offline and online.

Client

Baked by Nini’s

Deliverables

Brand Identity
Packaging
Website
Creative Visuals
Website

THE CHALLENGE

Creating a style statement while maintaining the legacy of the parent brand Nini's Kitchen. Since every bakery looks more or less the same, the challenge was to introduce Baked by Nini's as a distinct lifestyle bakery that also has a potential to scale.

THE APPROACH

To create a surreal store experience while remaining true to Better Bakery's brand philosophy. Ensuring that the brand philosophy garners visibility through distinctive Product Branding and in store experience.

THE VERDICT

Baked by Nini’s was one of the go-to bakery spots. Baked by Nini’s products became known for their exclusivity, wittiness & distinct in-store experience.

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