Amit Gupta, a successful entrepreneur who specializes in bringing authentic Japanese flavors to Ahmedabad, while creating a personalized experience for customers and developing a community of fans of Japanese cuisine.
Food Styling & Photography
Menu & Collateral Design
Establishing a community of Japanese food enthusiasts and culture enthusiasts in Ahmedabad through the development of a launch strategy for a restaurant bringing an entirely new cuisine to the city.
In order to build an affinity for Japanese food and culture, we used a 5 C Approach focused on building an affinity for the culture, the cuisine, the chef, and the community at large.
Bento B became the talk of the town right from the day it was launched. With people reserving a table one to two-weeks in advance Bento B became a goto place for Amdavadis when they craved for healthy, authentic Japanese Cuisine. Within weeks of opening Bento B was featured on History TV on their famous food review show Road Trippin with Rocky & Mayur.
Organic handmade soaps. Offbeat packaging
Distinct brand packaging