Creating a community of Japanese food & culture enthusiasts in Ahmedabad.


Amit Gupta, a successful entrepreneur who specializes in bringing authentic Japanese flavors to Ahmedabad, while creating a personalized experience for customers and developing a community of fans of Japanese cuisine.


Bento B


Brand Identity
Special Events
Social Media
Food Styling & Photography
Menu & Collateral Design


Establishing a community of Japanese food enthusiasts and culture enthusiasts in Ahmedabad through the development of a launch strategy for a restaurant bringing an entirely new cuisine to the city.


In order to build an affinity for Japanese food and culture, we used a 5 C Approach focused on building an affinity for the culture, the cuisine, the chef, and the community at large.


Bento B became the talk of the town right from the day it was launched. With people reserving a table one to two-weeks in advance Bento B became a goto place for Amdavadis when they craved for healthy, authentic Japanese Cuisine. Within weeks of opening Bento B was featured on History TV on their famous food review show Road Trippin with Rocky & Mayur.

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