In 1996, three graduates of IIM Ahmedabad – Sridhar, Sudhir and Venkat set out with a vision to help children learn with understanding by developing products and services based on research and assessment. Educational Initiatives, today works with over 1000 schools in 18 countries and has multiple educational products recognized by top universities globally.
Educational Initiatives
Defining Brand Voice and Personality
Brand Identity Creation
Simplified Communication
Create Digital Collaterals
Contemporary Color Palette
Customized Brand Icon Library
The website design was quite outdated with an overwhelming amount of content and poor navigation structure. They needed guidance on what to emphasize and eliminate which is in alignment with business objectives and generate desired traffic and engagement.
In education domain, most of the brands look alike due to similar offerings, content and visuals leaving any scope to look distinguished.
We simplified the communication, brought synchronization between all the collaterals and developed a distinct brand identity for EI.
We also selected a color palette tastefully which not only rules the smartphones and laptops of today but broke the monotony.
“To create a world where children everywhere learn with understanding” – we wanted to glorify this motto through the art of storytelling. And we did so, by creating engaging product videos with a strong narrative.
These videos also helped in reducing time taken by a sales representative to explain the product at schools in a limited time period.