In 1996, three graduates of IIM Ahmedabad – Sridhar, Sudhir and Venkat set out with a vision to help children learn with understanding by developing products and services based on research and assessment. Educational Initiatives, today works with over 1000 schools in 18 countries and has multiple educational products recognized by top universities globally.
Website Design & Development
The website design was quite outdated with an overwhelming amount of content and poor navigation structure. They needed guidance on what to emphasize and eliminate which is in alignment with business objectives and generate desired traffic and engagement.
Simplicity is the ultimate sophistication! Our aim for the website was to create a platform which turns interest into desire, showcasing content above all.
The site structure is very simple and easy to navigate, leading the user through a story on every page.
Conceptual videos and icons with strong narrative on each page helped products speak for itself.
Tactical placement of lead generation form increased leads by 300%
Using the spell of inbound to increase preschool admissions
Preschool, curriculum design and teacher training