Anantbaug.
At a glance
- Client
- Anantbaug
- Sector
- Real Estate
- Year
- 2024
- What we did
- Campaign Strategy, Content Creation, Print Design, Expo's & Exhibitions, Digital Marketing, Influencer Marketing
Overview
Anantbaug is a plotted-development real estate group in Ahmedabad, known for premium residential plots, 900 sq. yards and up, across projects like Anantbaug Villas, Anantbaug II, The Clan, and Amansara, giving buyers the freedom to build their own home rather than move into a pre-built unit.
Our work covers two of their projects targeting different buyer segments; from strategy and messaging that speak to each audience differently, to the content and visuals that carry that distinction across every touchpoint: print collateral, digital campaigns, influencer partnerships, and expo presence.
Together, the work turns land into a story, helping two different kinds of buyers each see their own version of a dream address in the same portfolio.
Services
- Campaign Strategy
- Content Creation
- Print Design
- Expo's & Exhibitions
- Digital Marketing
- Influencer Marketing
Challenge
Two projects, two audiences, one developer voice—maintaining brand coherence while addressing distinct needs.
Solution
Segment-appropriate aesthetics while maintaining developer brand consistency.
Execution
Parallel campaigns with shared brand elements but distinct messaging and visuals.
