GGIS.

At a glance

Client

Gems Genesis International School

Sector

Education

Year

2024

What we did

Campaign Strategy, Content Creation, Digital Marketing, Event Strategy and Execution, Social Media, Visual Branding

Overview

GGIS doesn't call itself a school in the traditional sense, internally, the language is "ReSchool," built on a "Fear Free" philosophy and campaigns like Startup School and Leader In Me that treat kids as builders, not just students. It's the international school Ahmedabad's expat and NRI families gravitate toward, blending CBSE and Cambridge on one 63,000 sq. ft. campus.

That philosophy is the hook every campaign has to carry; "Where Courage Blooms" isn't just a tagline, it shows up in how admissions season, open houses, and school events get positioned to parents who are choosing between an international pedagogy and a familiar one. Campaign strategy, event execution for things like Learning Fest and Sportzania, and the visual identity across print and digital all have to hold that same energy, confident, a little unconventional, never generic-school-brochure.

The website itself was built by us too, so the tone parents encounter here is the same one carried through every social post and campaign that follows.

Services

• Campaign Strategy
• Content Creation
• Digital Marketing
• Event Strategy and Execution
• Social Media
• Visual Branding

Challenge

International education is competitive. We focused on the unique intersection of global curricula and Indian cultural grounding.

Solution

Sophisticated imagery showcasing diversity, achievement, and world-class facilities.

Execution

Multi-platform campaign including outdoor media, digital advertising, and school open house events.