Jivraj.

At a glance

Client

Jivraj Mehta Hospital

Sector

Hospitals

Year

2024

What we did

Brand Refresh, Visual Identity, Patient Experience, Marketing

Overview

Jivraj has spent 35+ years earning trust the slow way, one patient, one referral, one generation telling the next where to go when it matters. That trust never expired. The building around it just started to look like it did.

Inside, Jivraj runs like any modern multispecialty hospital should, cardiology, oncology, neuro, trauma, the works. Outside, the brand was still dressed for 1989.

That's where Because came in, not to reintroduce Jivraj (Ahmedabad already knows the name), but to give an identity that was never actually the problem a long-overdue wardrobe change. We rebuilt the visual identity and signage system, redesigned the patient journey from entrance to bed so the experience matches the medicine, and carried that new identity out into every piece of marketing that represents the hospital today.

Legacy got Jivraj this far. The work we did is what carries it forward, without asking anyone to forget how it got here.

Services

• Brand Refresh
• Visual Identity
• Patient Experience
• Marketing

Challenge

A hospital with history needs to honor its past while projecting contemporary excellence.

Solution

Classic yet contemporary, respecting heritage while signaling modern capabilities.

Execution

Brand refresh including visual identity, patient journey touchpoints, and marketing materials.