Udgam na Garba.
At a glance
- Client
- Udgam Consultancy
- Sector
- Events
- Year
- 2025
- What we did
- Strategy, Visual Identity, Social Media, Video Production, Event Branding
Overview
Udgam Na Garba starts from a smart premise: a school group with 60+ years in education and 15+ campuses across Gujarat decided the best way to reach families wasn't another newsletter, it was building Ahmedabad's most premium Navratri festival.
That pivot works because the audience comes pre-filtered: HNI families who already trust the institution, now showing up for A-list singers, valet parking, and decor built to be photographed. Every brand integration inside the festival doubles as a year-round relationship, not a one-night sponsorship.
Because built the identity and communication that made that pitch land: not "another Garba," but the one families choose because the institution behind it had already earned their trust for six decades.
Services
- Strategy
- Visual Identity
- Social Media
- Video Production
- Event Branding
Challenge
Navratri events in Ahmedabad are fiercely competitive. The brief was clear: own the "premium family" space. We needed to communicate safety, star power, and tradition — all without losing the festive energy that makes Garba irresistible.
Solution
Rich royal blues and festive golds with traditional motifs reimagined for a contemporary audience. The typography blends Gujarati cultural warmth with modern event branding sensibilities.
Execution
Designed the complete visual identity including the iconic Udgam na Garba logo. Created multi-format campaign collaterals — portrait posters, landscape banners, and social media assets. Produced the official event video featuring artist line-ups and atmosphere previews. Managed end-to-end social media campaigns driving ticket sales through udgamnagarba.com.
