SMILE.

At a glance

Client

SMILE — Shree Maruti Integrated Logistics

Sector

B2B

Year

2024

What we did

Social Media

Overview

SMILE is what happens when Shree Maruti Integrated Logistics decided its own acronym was too good to bury in a registration document. Nearly four decades in Indian logistics, and the brand finally has a name that matches what it's trying to make customers feel: delivered on time, not tracked-and-worried-about.

Logistics brands rarely get to be likeable, the category runs on tracking numbers and delay notifications, not personality. SMILE bets that a name built around a smile earns it permission to be warmer than the category usually allows.

Because's job was carrying that warmth through the parts of the business that don't naturally lend themselves to charm: social content with actual personality, and app marketing that gets a genuinely useful tool into the hands of businesses who'd otherwise never think to look for it.

Services

• Social Media

Challenge

Logistics is a complex, crowded B2B space. We made Smile's communication bold, educational, and visually striking — cutting through the noise with a consistent blue-and-yellow brand voice.

Solution

High-contrast blue and yellow, bold typography, editorial grid layouts. Every post educates, earns attention, and builds brand authority.

Execution

Ongoing social media content, campaign graphics, app launch creatives for Pallet It, and thought-leadership series including Logistics Trends and Major Shifts.