Nini's Kitchen + Baked by Nini's.

At a glance

Client

Nini's Kitchen

Year

2025

What we did

Brand Strategy, Brand Identity & Design, Campaign Strategy, Social Media, Packaging Design, Outlet & Environmental Branding, Menu & Collateral Design, Website Design, Activations, Influencer Marketing

Overview

Nini's Kitchen is one of Ahmedabad's homegrown restaurant brands, built around comforting food, an approachable personality and a distinctive identity that has grown with its audience.

As their creative partner, we have worked across the brand experience — from communication and campaigns to design, collaterals and customer touchpoints — helping Nini's stay recognizable while continually finding new ways to remain relevant.

That relationship also extended into Baked by Nini's, a bakery brand born from the Nini's Kitchen legacy. We retained familiar elements of the parent brand while giving Baked by Nini's a warmer, younger and more contemporary expression.

From restaurants to retail shelves, from menus to social feeds, our work has been about building a brand people don't just eat at, but remember.

Services

• Brand Strategy
• Brand Identity & Design
• Campaign Strategy
• Social Media
• Packaging Design
• Outlet & Environmental Branding
• Menu & Collateral Design
• Website Design
• Activations
• Influencer Marketing

Challenge

NINI'S KITCHEN — Keeping a loved Ahmedabad food brand fresh, familiar and culturally relevant.

Campaigns: Seasonal campaigns, offers and topical communication that kept Nini's part of everyday conversations.

Menus & Collaterals: Turning every customer touchpoint into another expression of the brand.

Restaurant & Environmental Branding: Taking the identity beyond the logo and into the physical dining experience.

Social Media: Building an always-on personality around food, culture, occasions and conversations.

Activations: Taking Nini's beyond the restaurant and into the city.

Solution

BAKED BY NINI'S — A familiar name. Fresh out of the oven.

Identity — Same Nini's. A whole new appetite. The identity retained the familiarity of Nini's Kitchen while introducing a warmer, modern bakery language.

Outlet Design — From brand identity to bakery experience, carrying the distinctive pink identity across signage, interiors and customer-facing elements.

Brand Mascots — Giving bread a little personality. A family of illustrated bakery characters turned everyday products into recognisable brand assets.

Packaging — Good enough to eat. Designed enough to keep.

Brand on the Move — Freshly baked. Freshly branded. Even the refrigerated delivery vehicle became part of the brand ecosystem.

Digital Experience — From the bakers of Nini's Kitchen. The website translated the warmth of the bakery into a digital storefront.

Execution

Across both brands the work spans campaigns, menus and collaterals, restaurant and environmental branding, social media and activations for Nini's Kitchen, and identity, outlet design, mascots, packaging, vehicle branding and the website for Baked by Nini's.