TATA IIS.
At a glance
- Client
- Tata IIS
- Sector
- Education
- Year
- 2024
- What we did
- Digital Marketing Strategy & Management, Brand Positioning & Digital Communication, Creative Campaigns & Enrolment Marketing, Performance Marketing & Lead Generation, Search Engine Optimisation (SEO)
Overview
For Tata Indian Institute of Skills (Tata IIS), the ambition is bigger than driving enrolments. We’re helping build awareness around skill-based education and careers, and establishing Tata IIS as a leading institution for skilling in India - much like IITs for engineering and IIMs for management.
From shaping creative communication that makes skill-based careers visible and aspirational for India’s youth to building the National Skills Test as a powerful national IP, our work spans the entire digital ecosystem: strategy, campaigns, performance marketing, SEO, and overall digital brand health.
The goal is to put skills on the radar of India’s youth - and Tata IIS at the heart of that conversation.
National IP Building – National Skills Test Digital Brand Health & Online Presence Management
Services
- Digital Marketing Strategy & Management
- Brand Positioning & Digital Communication
- Creative Campaigns & Enrolment Marketing
- Performance Marketing & Lead Generation
- Search Engine Optimisation (SEO)
Challenge
Skill-based education needs to feel as aspirational as traditional degrees. We positioned Tata IIS as the institution that turns real skills into real careers, building a digital brand that competes with engineering and management institutes for mindshare.
Solution
Clear, confident communication that speaks to India’s youth with bold messaging, clean layouts, and the credibility of the Tata name.
Execution
End-to-end digital marketing and brand communication including creative campaigns, performance marketing, SEO, and the National Skills Test IP.
