ConveGenius.
At a glance
- Client
- ConveGenius
- Sector
- Edtech
- Year
- 2024
- What we did
- Brand Strategy & Corporate Positioning, Strategic Narrative & Messaging Architecture, Mission, Vision & Culture Building, Brand Identity & Communication Systems, Website Strategy, UX & Communication, Product Strategy & Positioning, Product Naming & Brand Architecture, Product UI/UX & Experience Design, Go-to-Market Strategy, Product Marketing & Launch Communication, Government & Institutional Communication, High-Stakes Presentations & Strategic Pitches, Investor, Partner & Fundraising Decks, Global Market & New-Country Communication, Reports, Impact Stories & Knowledge Assets, Films, Videos & Visual Storytelling, Campaign Strategy & Digital Marketing, Marketing Collaterals & Sales Enablement, Event, Conference & Leadership Communication, Ongoing Strategic Brand & Marketing Partnership
Overview
ConveGenius builds technology and education solutions designed to impact millions of learners at scale. Our role is to help shape how that ambition is positioned, articulated, designed, and taken to the world.
As their strategic brand and marketing partner, we work across the organisation - from corporate positioning and narrative building to products, platforms, partnerships, and new initiatives. We help turn complex ideas into compelling stories, build identities and communication systems, shape product experiences, and create high-stakes communication for governments, global foundations, investors, partners, and new markets.
From defining how ConveGenius presents itself to the world to helping individual products and initiatives find their positioning, identity, and audience, our work brings strategy, design, product, and marketing together to build a brand capable of communicating at the scale of its impact.
Services
- Brand Strategy & Corporate Positioning
- Strategic Narrative & Messaging Architecture
- Mission, Vision & Culture Building
- Brand Identity & Communication Systems
- Website Strategy, UX & Communication
- Product Strategy & Positioning
- Product Naming & Brand Architecture
- Product UI/UX & Experience Design
- Go-to-Market Strategy
- Product Marketing & Launch Communication
- Government & Institutional Communication
- High-Stakes Presentations & Strategic Pitches
- Investor, Partner & Fundraising Decks
- Global Market & New-Country Communication
- Reports, Impact Stories & Knowledge Assets
- Films, Videos & Visual Storytelling
- Campaign Strategy & Digital Marketing
- Marketing Collaterals & Sales Enablement
- Event, Conference & Leadership Communication
- Ongoing Strategic Brand & Marketing Partnership
Challenge
We rebuilt the brand from the ground up. New visual identity, new positioning, new voice — crafted to resonate with both institutional decision-makers and global audiences. The messaging moved away from functional and technical, toward purposeful and visionary: a platform that governments trust to transform how schools operate and students learn.
Solution
A confident, institutional visual system — clear, credible, and globally fluent — designed to hold its own alongside the best EdTech brands in the world.
Execution
The website became the centrepiece — designed to communicate credibility, scale, and clarity in equal measure. Every page structured to speak to the right stakeholder, whether a state education department or an international partner evaluating EdTech solutions.
